LO2: Treatment

Treatment

Our product is an all-in-one body wash called: Head, Shoulders, Knees and Toes.

What defines the product is that, the all-in-one wash includes a formula that can wash the whole body, including the hair.

The target consumers for the ‘all in one wash’ are MEN, with an age range of 13 (teenage hormones) to 30 (after this age, men become more mature and demand a more upmarket product). Our consumer base is the same as people that buy LYNX.

The body wash includes a hint of the fragrance ‘Hugo Boss Bottled’, which is a very popular fragrance among men.

The packaging of the product will mirror its rival. It will include the initials of the product, and an image of tigers face focusing on its eyes and a tigers scratch marks. The packaging will also specify that a hint of Hugo Boss is included in the product. The product will stand out above its rivals because of its unique labelling and product features.

The ‘Lines of Appeal’ in the advert will be comedy and humour to promote and raise awareness of the product. The advert will include a good-looking male as men will admire him and women would want a man like him. The product focuses on self-perception and pride, by using this product, men will be able to bring out the masculinity they have within them. The style of the advert will be dramatic and surreal; the product will show the audience what type of effect it will have on the character in the advert.

The advert will have a realist narrative as the advert will focus on the main character taking a shower using the product. The persuasive techniques we are using are gaining attention, a slogan, a jingle, repetition of the products name, female voice. Our aim is to grab the attention of the audience; we will do this making our advert memorable and by making sure our labelling is unique and eye-catching.

Our slogan is ‘STAY FRESH’; this will tie in with our narrative of staying clean. The advert will include a masculine male voice describing the product. The reason why we are going to feature a male’s voice is to grab the attention of the target audience which is men. Our advert will constantly repeat the name of product through the voice over.

The price of the product is £2.50, which is affordable. The product will appear in all supermarkets and retail stores. Our advert would appear on ITV, Channel 4 and Channel 5. Our product will be on TV during the day, evening and night in order to reach its audience.