Our adverts focus is to sell our
all-in-one body wash called Head, Shoulders, Knees and Toes. The advert starts
off with an establishing shot; the shot shows the location of the advert and
the character that is going to appear in the advert. The main character is a
male; he is shown walking on a pathway.
The first scene focuses on the main
character walking on a pathway. As the main character is walking there are a
group of students in the background. You are able to see the group of students
mocking the main character because of his body odour. There then is a close-up
of the main character sniffing himself as he has recognised that he is carrying
the horrible odour.
The next scene is filmed in his bathroom. There
is a close-up of the shower head spraying out water. The shot then moves on to
a close-up of the body wash as the main character has picked it up. A voice
over appears while the shot is in focus. The next shot is mid-shot of the main
character squeezing the body wash onto his hands. We then see a close-up of his
back while he is rubbing the body wash onto it.
The next shot is a close-up of his head. He
is massaging and washing his hair with the product. The shot is followed by a
mid-shot where you can see the Hugo Boss Bottled fragrance on the corner of a
bath. The body wash then appears next to the fragrance it is slammed on to the
corner of the bath. The next shot is the main character washing his hair. At
this point two facts about the product appear on top of the shot of his hair.
The final scene is located back at the
first location which is Sidney Stringer School. He walks back on the pathway
but this time feeling confident knowing he smells great and looks hot. He walks
past the same group of students and this time he gains the attention from them
in a positive way. They present gestures that show that he really does look
good and smell great. As he is walking towards the school building, two girls
are walking towards him. They are mesmerised by his good looks and smell that they
turn around and follow after him.
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