LO2: Individual idea

Brand: Maybelline 
Product: Falsies mascara

Slogan: Maybe She's Born With It. Maybe It's Maybelline

What are the values?

• reliable
• best of the best
• good for purpose
• one of a kind
• affordable

Why should they buy your product above others on the market?

• False lash effect      
• Fans out lashes
• Lashes look bold and fuller 
• The Pro-Keratin and Fibre enriched formula delivers immediate results, adding volume and visible intensity to your lashes
• The spoon shaped brush fans out lashes

Target audience

• Teenagers/adults
• Gender: Women
• Class: working class, affordable

Lines of appeal

• celebrity endorsement: Model and face of maybelline Charlotte Free

What style is your advert going to be?

• Dramatic and serious: focused on the product and its benefits