Chosen Idea
We have decided to choose Shoaib’s idea
for our advert.
His idea is to advertise an all-in-one body wash called head, shoulders, knees and
toes. What defines the product is that, the all-in-one wash includes a formula
that can wash the whole body including the hair. The product is aimed at an
audience of men, from the age range of 13 to 30. The body wash includes a hint
of Hugo Boss Bottled, a very popular fragrance among men. The packaging of the
product will be very unique and masculine, it will include the initials of the
product, and an image of tiger-eyes and a tigers scratch marks. The product
will stand out above the rest persuading the target audience to buy it. The
advert will include a jingle; the music is called ‘head, shoulders, knees and
toes’. The lines of appeal of the advert are that it uses comedy and humor to
promote and raise awareness of the product.
We
then developed this idea after producing our draft copy. We decided to change
the narrative a little as we wanted the audience to develop a link and
understanding with the main character. We wanted the audience to go on a
journey and to see how well our product works.
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